When consumers are reviewing a product, they firstly select a productcategory and next the product that they would like to review. Consumers review a product directly through a personalised votinglink. When reviewing, the productfeatures and attitude & behaviour regarding the product will be crucial. Consumers review the product based on the following aspects:
- Price/quality ratio
- Product presentation
- User satisfaction
With regard to attitude & behaviour, the following two questions are asked:
- Is there a re-purchase with regard to this product?
- Would you recommend this product to a friend or colleague?
Personal data of the participating consumers (including age, gender, postal code) will be used for a detailed analysis.